Unlock the power of the Lean Startup methodology in this hands-on workshop designed specifically for early-stage entrepreneurs working with limited resources. Whether you’re starting in a garage or a co-working space, this session will equip you with the practical tools and strategies needed to turn your ideas into reality—without breaking the bank.
You’ll dive deep into the Build-Measure-Learn cycle, a core principle of Lean Startup, and discover how to efficiently test your ideas with real customers. Learn how to craft a Minimum Viable Product (MVP) that resonates with your target market, maximizing feedback while minimizing costs. Through interactive sessions, you’ll practice rapid prototyping, customer discovery, and iterative testing, all aimed at refining your business model and achieving market fit.
This workshop isn’t just about theory; it’s about action. You’ll leave with a clear understanding of how to stretch your budget, embrace productive failure, and continuously iterate on your product or service. Real-world case studies and success stories will inspire you to think creatively and leanly, helping you to maximize your impact even with small pockets.
Katharina is a seasoned marketing strategist with extensive B2B and B2C experience, particularly in the startup ecosystem. She excels in strategic marketing, demand generation, and building high-performing teams for high-involvement products. Her PhD in Economics from the Technical University of Berlin, focusing on Entrepreneurship and Innovation Management, bridges academic insight with practical expertise. Following successful tenures as Marketing Manager in large companies and 5 years as CMO in two successful startups, Katharina transitioned to education and consulting.
She now lectures on marketing and entrepreneurship at various universities and institutions while advising early-stage startups on go-to-market strategies and scaling. Fueled by her diverse experience and bolstered by her participation in WOMEN Exist 2024, Katharina is now channeling her passion for innovation into founding her own business, embodying the entrepreneurial spirit she champions.
