In today’s world, where data and artificial intelligence are transforming industries, forming an ML platform team is crucial for organizations seeking to scale and fully leverage AI. But what makes an effective ML platform team? When talking about platforms, it might seem that the provided tech stack is the most significant area of focus for such a team. While that is important, I believe that the key factors for success actually lie elsewhere: in user experience and stakeholder engagement. This speech aims to demystify the role of an ML platform team, offering a personal viewpoint on when an organization should consider setting one up and the importance of such an investment. I will also provide practical insights into how we have established and run the daily operations of the ML platform team at Wolt.