A Female Founder’s Journey: From Digital Transformation to Transforming Tech

Festival Space

Founding a successful tech company with no IT experience? Maria-Liisa Bruckert made a bold career change – from corporate to startup, from studying electrical power engineering to building AI technology. During the fireside chat, she will share her motivation behind this move, the invaluable lessons she learned along the way, and insights into the do’s and don’ts for aspiring entrepreneurs. Let’s empower each other to break barriers and dive deeper into your questions about (female) entrepreneurship!


Maria-Liisa Bruckert

Founder and CPO

Maria-Liisa Bruckert is the founder and CPO of the AI start-up IQONIC.AI. The company offers AI-based skin and hair analyses as SaaS solutions for brands and retailers in beauty and health. IQONIC.AI uses technology and innovation to increase customer satisfaction, reduce mispurchases, and create a sustainable, inclusive, and diverse future for the industry.

Prior to founding the company, Maria-Liisa had a successful career at Siemens, where she also contributed to the company's global digitalization strategy. During her international education in industrial engineering and electrical engineering, she lived on different continents and got to know different perspectives.

For her technological expertise and her work with IQONIC.AI, she was named one of the "Top 20 Women in AI Germany" by RE•WORK 2022.

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