How does your company approach innovation? How do you contribute to your company’s creative thinking? Are you trying to figure out how – at what point and for what purpose - to best use generative AI? This session might help to find some answers, frame further questions, and get you thinking of your own creative process (and keep at it😊) We’ve all heard of IDEO and its famous founders. They reignited the present-day design thinking movement and put creativity in the centre of attention. Being creative is not a ‘divine’ gift, but rather a set of techniques one can learn, skills one can practice, and eventually a fully embodied attitude to life - distinguished by fearless thinking, ability to experiment, improvise, filter ideas, and converge to viable solutions. The arrival of generative AI does not replace this fundamental human ability. I was lucky enough to experience the full impact of this philosophy not only in my corporate career in the world creative agencies, but as a professional choreographer. Whether it’s walking to an empty room and coming out with a new dance piece, starting with an empty page, and finishing with rich content, commencing a new conversation with a potential partner or customer, or developing a new product – one needs to follow a process (even if AI executes some or all the tasks). Taking design thinking as a starting point, we’ll dig into creative possibilities involved at every stage of the process with exercises, games, tips, and thoughts to take away.